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On April 21, 2015, Google released the mobile-friendly algorithm, commonly referred to as the menacing Mobilegeddon (think Armageddon, but for mobile sites). While the update won't affect rankings on tablets or desktop computers, it certainly does affect an estimated 58% of all search queries which are submitted from a mobile device. Surviving Mobilegeddon means making your site meet all of Google's mobile standards, like using text that's big enough so that visitors don’t need to zoom in or scroll horizontally. Links ought to be clickable from the touch interface, and the layout should by optimized for smartphones. The O...

KREATIVE clients Mosaic Salon Group has opened a second location, an expansion benchmark met in just its second year of operation. Mosaic Salon Group is spearheaded by serial entrepreneur Paul Griff and his wife, Nancy. Paul recognized a need among talented salon professionals who yearned for the freedom to run their own station, without the burdens or setbacks of traditional salon ownership. Instead, Paul and Nancy offer small, customizable spaces that salon owners can decorate, paint, and personalize however they like. Each studio comes ready-made with all of the hardware that a salon needs—from hydraulic chair, to colo...

The star of the Discovery Channel's Amish Mafia and KREATIVE client "Lebanon" Levi Stoltzfus presents his first book, Amish Confidential, available now for preorder. Lebanon Levi teams with New York Times Bestseller Ellis Henican (Damn Few: Making the Modern SEAL Warrior, Doc: A Memoir) to tell the story of the Amish people that you've never heard before. Look past the tourism and simple life, the postcards and brochures. There's more to this secretive society than buggies, bonnets, and beards. Lebanon Levi pulls no punches and in the process shows a side of the Amish that the rest of us never knew to exist. There is a fascinati...

David Ogilvy was a British advertising executive, known for his focus on in-depth research into customer segments and getting real results for clients. The legacy of David Ogilvy was built from his strict adherence to a four-point foundational philosophy: creative brilliance, research, actual results, and professional discipline. His career started with recognition for his professional discipline, his attempt to thoroughly remove risk from the process of sales. He received an offer from the London advertising agency Mather & Crowther to become an account executive on the basis of his ability to sell cooking stoves. Ogilvy refine...

How does the color WINTER GREEN make you feel? What emotions does it evoke in design? #colour#inspiration

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand color, but can quickly become overwhelming when overly applied. If selected too light, the color becomes an outdated baby pink, and if too dark: the color of blood. When designing a website, the precise color—tone, shade and vibrancy—must be selected ca...

William "Bill" Bernbach was an American advertising creative director, best known for popularizing the method of pairing off art directors and copywriters to enhance and coordinate the creative process. William Bernbach started his career with a job in the mailroom at Schenley Distillers, where he proactively wrote an ad for Schenley's American Cream Whiskey. It ran, and he was promoted to the advertising department. He entered the advertising industry at the William Weintraub agency. He would later work with Coty, and then Grey Advertising where he started as a copywriter and was promoted to Creative Director. Bernbach grew fru...

Design communicates brand. Campaigns are about raising the profile of brands or moving customers in a specific direction to buy a company’s products or services. One of the critical elements of getting people to buy is trust. Brands are essentially the way that customers code a specific offering in their minds: this brand represents quality and luxury, or this brand represents comfort and value. Regardless of what your target customers hold in highest esteem, a brand is shorthand for that. Every piece of creative you release — blog posts, brochures, Google PPC campaigns or Nimlok booths at trade shows...

What emotions does it evoke in design?#KREATIVEcolor

Ralph Caplan is an American design consultant, writer, and public speaker, known for writing several books and regular magazine columns about design. After earning his Master's Degree at Indiana University, Ralph Caplan taught at Wabash College for a stint before moving to New York to become editor of Industrial Design. This was the beginning of a prolific career writing about and analyzing design. He currently writes for major design publications, and he has authored some iconic works on the topic of design. By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons, explores concret...

Designing for print can be a minefield for beginners. There’s so many easy mistakes to make that can have a serious impact on the quality of your final prints. With print runs also being very expensive, these mistakes can prove very costly. Hopefully today’s discussion about common beginner mistakes to avoid will help prepare you with the crucial knowledge required to correctly set up a design for print...