What We Do
Brand Strategy //
To become known, you must first define who you are. Through in-depth research into your niche and clear communication about your unique values, culture, and vision, we work with you to conceive concepts and strategies designed to
reflect a clear, compelling brand identity and personally connect with your ideal target audience.
Search Marketing //
To be found, you must both stand out
and be understood. By considering everything from your key message and unique product or services to your target audience and competition, we craft
custom search marketing strategies designed to accurately portray your
brand and enhance your online presence
in the eyes of both search engines and customers.
Digital Advertising //
With many consumers spending more
time online than watching TV, digital advertising is more powerful than ever. Working together, our talented designers and digital media strategists will help you leverage the full power of content,
display, Facebook and many other digital advertising mediums to turn strangers
into loyal customers.
Brand Message //
To communicate who you are, every word you release must be both captivating and consistent. Once
we’ve determined a vision for your brand, we'll create a distinct voice
and use it to craft enduring
messages that will coherently and comprehensively communicate your one-of-a-kind story across a variety
of different channels.
Content Marketing //
One of the most powerful facets of modern marketing is quality content. From optimized introductions and informational articles to product descriptions and blog posts, our talented team of writers will translate your unique story and identity into compelling content and cohesive messages that attract, inform, and convert.
Print Advertising //
Classic advertising never goes out of style. Whether you want a quarter
page ad in the New York Times or a
full color spread in a niche magazine, our graphic designers will help you
tap into the timeless value of print advertising through iconic images
and attention-getting campaigns that set you apart from the competition
and effectively connect with consumers.
Brand Identity //
To stand out, you must create a
concrete, visual image of yourself that is recognizable, enduring, and authentic. Incorporating your brand’s story through everything from your company name and logo to product packaging and interior design, our team of talented strategists
and designers will bring your unique identity to life across your entire
consumer experience.
Social Marketing //
More than just a fad, social media is a versatile business tool that cannot be ignored. Through personalized social marketing strategies on Facebook,
Twitter, and other platforms, we’ll help
you connect with your target audience, promote ongoing conversations about
your brand, and create a loyal
community of customers and supporters eager to share your story and introduce
you to others.
Outdoor Advertising //
When it comes to advertising,
sometimes bigger is better. By
leveraging outdoor advertising like wallscapes, billboards, bus banners and subway ads, we’ll create memorable interactions and larger-than-life experiences that will bring your story into your audience's lives.
How We Do It
1. Meet //
Let’s have a conversation. We want to meet you, hear your motivations and get
to know the story behind your brand.
Which elements seem strong, and which need improvement? Or should we start from scratch? Together, we will assess
the situation and figure out the details.
4. Ideate //
We’ll brainstorm, draft and sketch a
handful of rough, black-and-white
concepts that meet your brand
objectives and have the ability to
resonate with your audience. All of our doodling and imagining will ease our
arrival to the ultimate goal: the perfect
idea that consumers can connect with.
2. Research //
We will take an unbiased approach and start by identifying existing
brand challenges then evaluating what’s out there, what’s working and what’s not. By gathering valuable
data in key areas and insight on
target audiences, we can define potential strategies to distinguish
your brand from competitors.
5. Design //
Our talented team of designers will dive into the creative process head first, crafting visual concepts that
allow your brand to take on a vibrant life of its own. Once you see a few examples of your brand’s potential, we’ll work together to fine-tune the design.
3. Propose //
Based on our research, our team will
craft a unique approach to satisfy your goals by combining our initial vision and in-depth research. We’ll propose a
distinct strategy, utilizing those
objectives and communicating them strategically, so that you will know what
to expect during the branding process.
6. Development //
It’s go time. We’ll ensure the finished project takes on a personality of its own, empowering your brand promises to inspire conversation and grow into living mantras for consumers.
