David Ogilvy was a British advertising executive, known for his focus on in-depth research into customer segments and getting real results for clients.
The legacy of David Ogilvy was built from his strict adherence to a four-point foundational philosophy: creative brilliance, research, actual results, and professional discipline. His career started with recognition for his professional discipline, his attempt to thoroughly remove risk from the process of sales. He received an offer from the London advertising agency Mather & Crowther to become an account executive on the basis of his ability to sell cooking stoves.
William "Bill" Bernbach was an American advertising creative director, best known for popularizing the method of pairing off art directors and copywriters to enhance and coordinate the creative process.
William Bernbach started his career with a job in the mailroom at Schenley Distillers, where he proactively wrote an ad for Schenley's American Cream Whiskey. It ran, and he was promoted to the advertising department. He entered the advertising industry at the William Weintraub agency. He would later work with Coty, and then Grey Advertising where he started as a copywriter and was promoted to Creative Director.
Bernbach grew fru...
Ralph Caplan is an American design consultant, writer, and public speaker, known for writing several books and regular magazine columns about design.
After earning his Master's Degree at Indiana University, Ralph Caplan taught at Wabash College for a stint before moving to New York to become editor of Industrial Design. This was the beginning of a prolific career writing about and analyzing design. He currently writes for major design publications, and he has authored some iconic works on the topic of design.
By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons, explores concret...
BC Forbes was a Scottish-born American financial journalist and author, founder of Forbes magazine.
BC Forbes began his career as a journalist at the tender age of 17 in 1897, working as a reporter and editorial writer with the Dundee Courier and Weekly News. After enrolling in night courses at University College, he became a senior reporter, subeditor, and editorial writer within just one year. In 1901, Forbes moved to Johannesburg, South Africa, where he worked with the Johannesburg Standard and Digger's News, reporting on the Boer War. He would go on to join up with the newly formed Rand Daily Mail as a member of its first sta...
Milton Glaser is an American graphic designer and founder of New York Magazine.
Milton Glaser is an accomplished artist and designer from New York City. After studying at Manhattan's High School of Music & Art as well as The Cooper Union, he founded Push Pin Studios, a graphic design and illustration agency, in 1954.
By 1968, he founded New York Magazine where he acted as President and Art Director for nine years. His publication became a model for city magazines, inspiring many imitators. In 1974, he established Milton Glaser Inc. in Manhattan, a design firm that still produces in a wide range of disciplines. And in 1983, he to...
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