A luxury skincare brand targeted at female professionals between 18 and 65, PerfecTone blends the sophistication of European skin care with the radiance of the Bahamas. Focusing on the art of renewal, they believe that beauty is ageless and create all of their products to embrace individuality and enhance well-being.
We created a luxurious, minimalist design, with an emphasis on distinctive fashionable letterforms to complement the intensity and strength of a contemporary cosmetics company. We worked closely with the client to craft an identity that is feminine, sophisticated and modern. Using a high contrast of black and white ensures that the brand is visually elegant and fundamentally timeless. The tagline we crafted, “There’s Something Different About You,” evokes a feeling of uniqueness in every woman. The slogan “For Your Skin,” complements the company's mission to create unique skincare solutions for any complexion.