Lite Camping’s mission is to give a spark of inspiration to people and encourage them to get out of their comfort zone and live a life of adventure. At Lite Camping, the team handpicks the very best lightweight camping and hiking gear. The company offers solutions that would entice the explorers and seekers to traverse the natural realm, uncover hidden treasures, and push past limitations.
We created a design that captures the essence of the camping experience. From the logo to the website, the design illustrates a true love for the outdoors and accentuates the whole concept of packing light and traveling efficiently in order to enjoy the hike, without compromising the camping experience.
Tastefully crafted, every design element is raw and earthy, reminiscent of the camping experience’s core.