In the Amish community of Lancaster, PA, Lebanon Levi has made a reputation for himself as an internal enforcer and peacekeeper. Introduced to the world through reality television in 2012, Lebanon Levi has also taken on the role of celebrity, and with it the power to support the Amish community.
By creating a personal brand concept for Levi, our goal was to give him control over of his own story and allow him to better connect with his fans in an authentic manner. The new identity accentuates his role as the godfather, and the protector of the Amish community.
"Whether I shall turn out to be a hero of the Amish or a maverick, I took it upon myself to empower the Amish community and lend my people a hand." — Lebanon Levi
It all started in the meadows of Lancaster, PA, when Levi saw the Amish community’s need for peace. He decided to become the protector of the people - his people. Levi became a living legacy because of his continued contribution to the community. His bold and fearless team protects the Amish’s innocence and preserves the culture’s authenticity. He was born with a gift of courage and a sense of wisdom.