At Barbara’s Handbags, a woman’s bag is more than just something to carry things in. It is a reflection of her personality and a fashion statement. Through their collection of designer-inspired fashion purses and handbags, they offer the latest styles and trends.
We created this brand's identity from the ground up to position the brand as a trustworthy retailer of designer handbags. Black and white are the hallmark of high fashion and luxury design. Therefore, we used a limited color palette, paired with elegant photography, to elevate the company's exquisite collection. The store was carefully crafted to streamline the shopping experience, and boost sales conversions. This is evident in the one-page checkout process that maximizes the overall user experience.