Action Knives was founded in 2014 to support makers and craftsmen from all over the United States and bring its clients unique, handcrafted, and limited-quantity knives. The company celebrates the ancient craft of making knives. Forged from tradition, their knives represent the hallmark of authenticity.
We created a design that attracts the true outdoorsmen as well as the discriminating knife collectors. The design is gender neutral in order to attract males and females alike. The typeface we chose for Action Knives’ identity emphasizes the handcrafted quality of Action Knives’ products. It’s not mechanical, nor does it look like it was generated by a machine. Furthermore, the sharp edges communicate precision and the fact that the company only sells the finest. The mark was created by the crossing of the two knives/swords pointing upward. This symbolizes readiness and preparedness. The overall look and feel of the website emphasizes craftsmanship. It speaks to those who have an appreciation for the blade.