Founded on the belief that health is our most valuable asset, Nopaltra manufactures Aztec Nopal Extract (prickly pear cactus) for the improvement of various ailments and overall health. Although the plants have been used to heal for centuries, Nopaltra is currently the only producer of 100% natural, fermented Nopal extract which is 30x stronger and more absorbable than competing products.
In this phase we conduct an analysis of the current situation of the brand. We look at what you currently have, any existing collateral, what's working, and what's not working. We assess various criteria: relevance, difference, and equity.
The right name communicates your brand essence and connects you to the people you want to reach. It fosters instant recognition and facilitates brand extensions. Naming requires a strategic approach.
Nopaltra is short, distinctive, protectable and easy to say and remember. It is also descriptive, conveying the nature of the product: Nopal Extract.
We developed the unique identity of Nopaltra, rooted in Aztec history. The logo features six cactus leaves that are fused together to form the mark – the leaves represent the six major health benefits that Nopaltra promotes.
We came up with a bottleneck hanger design introducing the new brand and website redesign. It is meant to bridge the gap and introduce the new design.
In this phase, we analyze how the target audience/website visitor would want to navigate the website, consume the information, go through the process. With navigation and key structure nailed down, we detail the hierarchy of all the pages on the website in a sitemap.
Wireframes are like blueprints. They allow us to plan a layout and organize the information for the website users. It also helps us determine how the user will interact with the interface.
We designed a website that starts by introducing the website visitor to the people behind the Nopaltra concept. Then, we focused on presenting the product and what people say about it. After that, we ask people to take an action and experience Nopal Extract.
At a glance, you can see the product's health benefits, the reasons why it is different from competition, and the scientific studies that back up those claims.