Bright Kids Toys specializes in offering a unique selection of educational, creative, and engaging brainy toys. The company believes that toys do more than entertain and keep children occupied. Properly chosen, they should provide an outlet for the child’s emotions, aid their physical, social, mental, and emotional development. The company’s mission is to encourage learning through play and it is committed to helping parents promote their children’s healthy development.
We created an enticing, fun, and creative design that communicates the uniqueness of Bright Kids Toys and what the company has to offer. We started with a handmade illustration of an ambitious baby elephant – symbolizing kids – reaching out for the stars and dreaming of a bright future. The beautiful mark of the baby elephant is nicely complemented with a soft, handcrafted typeface, communicating the uniqueness of every child and their learning abilities and needs. We also designed a welcoming, casual, and easy-to-use interface emphasizing the company’s mission and its reason for being. The photography also highlights some of the major categories. And we concluded with a strong call-to-action at the bottom of every page in order to increase conversion.